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ARTICLES FINANCE Stocks-Mutual-Funds


How Do You React When Your Stocks Are Down

By Christopher Smith | On January 5, 2007 | In Stocks-Mutual Funds |

When trading and dealing with the market, losses are inevitable on occasion. It may be a bitter pill for many to swallow but for those who are pros to the game it is a pill that should be expected along the way.

The buy and hold method of trading the stock market has been preached to and from the choir loft. Yet it is one thing to hear and know that this is a solid investment tactic and another thing in which to follow through when your stock has dropped 20 points during the course of a single afternoon.

If you have experienced a bear market, you know how difficult it is to stick with your original investment strategy. Should you sell now and protect your capital? Should you wait? Will it bounce? If you sell now will it bounce? Should I sell half now? Your emotions will often try and get the best of you. A good trader will control their emotions, and assess the current situation. What was the reason for the drop? Was there news released? Has the environment in which you are now trading in changed?

The buy and hold strategy requires discipline. Nerves of steel are also helpful. Most investors who risked more than they should will often head for the hills, and often make bad investment decisions along the way. Often, they will sell when they should have held, or held when they should have sold. Gain control of your emotions, and react accordingly.

If you have done your due diligence on your investment before you bought, then you should be able to weather the storm over the long term. As a matter of fact, the drop may provide the perfect opportunity to add to your position. Its important to remember that the buy and hold strategy works best with large cap stocks.

In these situations, perfectly stable companies may begin selling for fractions of their actual value for the interim-this by no means indicates that these companies will not fully recover and prove to be a perfectly solid investment. Below you will find three fundamental truths that should help weather your short-term market losses and stand fast when others are running for higher ground.

First: what you hold in your portfolio is more than a piece of paper; it is a part of a business. You own a share in that business and as a result have a stake in the prosperity of that particular business. You will find that along the way many people simply invest in stocks simply because they are going up and hope to sell before they go down below the price at which they were purchased. These types of investors are more like 'gamblers' than investors because they invest nothing solid into their holdings. What goes up must come down and these types of investors run a very real risk of loosing money on these types of ventures.

In order to be truly successful as in investor you must do two things. First, you must not let emotion rule reason. Business and emotions are never a good combination. This is no different when it comes to investments in the stock market. Second, you must be able to evaluate the business and the potential of that business completely separately from the price of the stock. Remember that even the best company in the world is a lousy investment if you pay too much for the privilege.

Focus On The Big Picture
Are you trading the stock market with the big picture in mind? If you look at any chart over the long term, you can easily identify areas where a company has dipped, only to trade much higher a few months later. In most businesses, there are seasonal changes that affect the share price. If you are trading with the big picture in mind, then you can easily identify this as an opportunity to add to your portfolio. When the company releases news, how will it impact the company? Plenty of companies have for example, sought financing by issuing shares. Typically, this involves providing the buyer with the shares at a discount to the current market price. Not surprisingly, the share price drops to that amount. This is usually where the traders bail (hitting their stop losses on the way down). However, if the company is a solid one, that is going to use the money for expansion, acquisition or debt repayment, the market will reward investors over the long haul. If you sold based on one days trading actions, you would be out of a position, just when the company is poised to move higher.

Whether your are trading the stock market for the short term or long term, the following tips should help to improve your returns:

You won't win them all. When you do win and make a 20% return, you can still lose 3 times in a row with a a 5% stop loss, and still come out ahead. Where else can you go 1 for 4 and still come out ahead? Yes, a 5% gain after 4 trades may not seem like much, however, if you did that every month, you'd have a total gain of 60% on the year.

Beware of tips. Usually by the time you hear about it, the profit has already been made. Better to not go to the party, than arrive when its time to turn out the lights.

Under most circumstances, the higher the rate of return, the higher the risk. Equities offer the highest amount of risk, however offer the highest amount of return. Cash offers the lowest amount of risk and the lowest amount of return. This is the trade off. During the last 50 years, equities have averaged around 10-11% per year while cash has only averaged around 4%.

Having a loss here and there in the stock market should be expected. It isn't how you deal the gains so much as how you deal with the losses you make along the way. If your ultimate goal in life is wealth then you are missing some of the greatest value that this world has to offer in your pursuit of that goal. Keep your investing goals realistic and honorable-be prepared to take hits along with the wins and learn to roll with the punches. That is what separates a successful investor from a failure as a person.



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